When's the Last Time You Chose the Salon or Spa With Worse Reviews?

January 26, 2026•2 min read

When's the last time you wanted to do business with someone who had sketchy reviews?

Never, right? You picked the one with fresh reviews even if it cost more.

Your clients are doing the exact same thing to you right now.

You're Paying for Traffic You're Not Converting

You're spending hundreds on Google ads. Posting on Instagram. Running promos.

But here's what's happening. When someone clicks your ad, sees your last review is from 3 months ago, scrolls down and sees your competitor has 20 reviews from this month. They book with the competitor.

You just paid to drive traffic you didn't convert.

What You're Potentially Losing

Say you get 50 inquiries per month. If 30% choose a competitor because your reviews look stale, that's 15 lost bookings.

Average service: $150
Lost monthly revenue: $2,250
Lost annual revenue: $27,000

Not from bad service. From bad optics.

Reviews Aren't Just Reputation They're Sales Conversion

People read reviews to feel safe enough to book.

Fresh reviews = "Active, trusted, safe to try."

Old reviews = "Is this place even still open?"

If yours are old or sparse, you're asking people to take a risk. Most won't.

A Real Example

A med spa in Michigan (GOTOX) had decent reviews but nothing recent. They set up the Steadi system to collect reviews consistently automated requests after every appointment.

Four months later, 206 reviews became 361. They became #1 rated in their city.

When they asked new clients how they found them: "Google. I read your reviews."

What Actually Works

Gotox stopped relying on memory. Clients got a text with a personalized image after every appointment. One click link to Google. No friction.

Result? About 3 out of 10 left reviews.

Why? It was easy, timely, personal. And it happened every time.

The Real Cost of Waiting

Every week you wait, competitors with fresher reviews are booking clients you're paying to attract.

You're doing everything to get found, But when people compare, they choose based on reviews.

If yours aren't fresh, you're losing. Every day.

The Question

Are you actively working on getting more reviews, or is it on the back burner?

Because if it's on the back burner, you're losing real revenue to businesses that made reviews consistent.

Fresh reviews aren't vanity. They're how you convert searchers into bookings.

That's the difference between growing and staying stuck.

Ready to Stop Losing Bookings to Better Reviews?

If you're a salon or spa owner wanting to book more clients, it's time to fix the gap.

Steadi helps salon and spa businesses turn happy customers into consistent Google reviews automatically.

No begging clients. No remembering to ask. Just fresh reviews that keep you ranked high and booked solid.

See how Steadi works →
Calculate your review potential →
Get started free →

Kelly Itito

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Common Questions.

How does Steadi work?

We handle your Google reviews from start to finish automatically. Steadi sends review requests by text and email using personalized images that include each customer’s name. When a review comes in, we respond to it for you. Then we turn your 5 star reviews into social media posts that we create and publish on your behalf. Best of all, Steadi fits into your current workflow, so you don’t have to change a thing.

How does Steadi handle customer data and privacy?

We take customer data privacy seriously and follow strict security standards. Your customer information is only used to send review requests on your behalf and nothing else. We never sell or share customer data with anyone.

Can Steadi integrate with my CRM system?

Most likely yes. We integrate with over 6,000 apps, making it easy to connect Steadi to your existing setup. Our goal is to run quietly in the background, so you don’t have to change a thing.

How do we handle recurring services?

If you serve the same customers often, requesting a review after every visit can start to feel repetitive. That’s why Steadi includes a 30 day cool down. If Joe receives a review request but doesn’t leave a review, he won’t be contacted again for at least 30 days. After that, if he returns for another service, he can receive a new request without feeling spammed.

How do reviews affect customer decisions?

Reviews are one of the strongest trust signals for local businesses. Most customers read reviews before choosing where to go, and positive feedback reassures them that your business is reliable and worth selecting. Reviews also improve your visibility on Google, helping you rank higher and stand out from competitors. The more trusted you appear, the more often customers choose you.

How do online reviews impact my ranking on Google?

Positive reviews signal to Google that your business is reliable and trusted, which can help you appear higher in search results. Consistently responding to reviews strengthens that signal even more.

What happens if I don’t manage my reviews?

Not responding to reviews means you’re missing easy chances to build trust and win new customers. Replying shows you value feedback and helps turn positive experiences into more business.

Are there any hidden fees associated with Steadi?

We’re always transparent about pricing. The only additional cost is the small fee for text and email delivery, which we disclose upfront. To keep our plans simple and offer free trials, we pass those messaging costs to you at cost. we don’t profit from them. For most clients, it’s typically under $10 per month, depending on message volume, and it’s considered a reasonable, unavoidable expense.

Can you keep bad reviews from being posted?

No we don’t block or filter reviews. That’s against Google’s policy. What we do is help you proactively ask the right customers at the right time, increasing the likelihood of positive reviews. Steadi exists because most customers are happy but they just don’t leave reviews unless they’re asked. The small number of unhappy customers will leave feedback whether you ask or not. We make it easy to collect reviews from the many satisfied customers you already serve.