Downtown area in a city looking at a couple store faces

Case Study: From 12 to 149 Reviews: How The Secret Seamstress Became the Top Rated Tailor in Tiffin

Case Study

June 05, 2025•2 min read

When Jenny Hale launched The Secret Seamstress in Tiffin, Ohio, she had the skills.

She had the clients. What she didn't have was an online presence that reflected either.

She started with 12 Google reviews. Enough to exist. Not enough to be found.

The Problem

Jenny was relatively new in business and knew Google reviews were important for getting found locally.

But like most solo business owners, she was too busy doing the work to consistently ask for them.

Most local service businesses are in the same position. Great service. Happy clients. But an online presence that doesn't reflect it.

Potential customers search locally, see sparse or outdated reviews, and book with someone else even if that someone else isn't better.

That's the gap Jenny needed to close.

The Solution

Steadi set up an automated review collection system connected to Jenny's point of sale system.

After every appointment, her clients received a text with a personalized image asking them to share their experience on Google.

No manual follow up. No remembering to ask at checkout. Just consistent, timely messages that went out every single time a client walked out the door.

The system was simple. One click link straight to her Google review page, no friction. Jenny didn't have to think about it. It just ran.

The Results

The impact was almost immediate.

"The first week I got a couple people responding and leaving reviews. By the second week business already increased. It's because of the reviews that people are seeing it when they Google something I'm at the top of the list." — Jenny Hale, The Secret Seamstress

Within the first month Jenny was ranking at the top of local search for tailoring and alterations in Tiffin. One year later the numbers tell the full story.

Before Steadi: 12 Google reviews

After 1 year: 149 Google reviews

Result: #1 rated tailor in Tiffin

Not because her service got better. It was always great. Because now her Google presence finally reflects it.

The Takeaway

The businesses getting found on Google and winning new clients aren't necessarily the best in their area.

They're the ones with the freshest, most consistent reviews. That's what Google rewards. That's what potential clients trust.

Most business owners know reviews matter. The problem is consistency.

When you automate the process, consistency stops being something you have to remember. It just happens.

12 reviews to 149 in one year. Top of local search. New clients finding her on Google every week.

That's what consistent reviews do for a local business.

Is your Google page reflecting the great business you already are?

If you want to get started using Steadi book a call with me and i'll personally help you get set up so you start winning more customers without paying for ads.

Kelly Itito

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Common Questions.

How does Steadi work?

We handle your Google reviews from start to finish automatically. Steadi sends review requests by text and email using personalized images that include each customer’s name. When a review comes in, we respond to it for you. Then we turn your 5 star reviews into social media posts that we create and publish on your behalf. Best of all, Steadi fits into your current workflow, so you don’t have to change a thing.

How does Steadi handle customer data and privacy?

We take customer data privacy seriously and follow strict security standards. Your customer information is only used to send review requests on your behalf and nothing else. We never sell or share customer data with anyone.

Can Steadi integrate with my CRM system?

Most likely yes. We integrate with over 6,000 apps, making it easy to connect Steadi to your existing setup. Our goal is to run quietly in the background, so you don’t have to change a thing.

How do we handle recurring services?

If you serve the same customers often, requesting a review after every visit can start to feel repetitive. That’s why Steadi includes a 30 day cool down. If Joe receives a review request but doesn’t leave a review, he won’t be contacted again for at least 30 days. After that, if he returns for another service, he can receive a new request without feeling spammed.

How do reviews affect customer decisions?

Reviews are one of the strongest trust signals for local businesses. Most customers read reviews before choosing where to go, and positive feedback reassures them that your business is reliable and worth selecting. Reviews also improve your visibility on Google, helping you rank higher and stand out from competitors. The more trusted you appear, the more often customers choose you.

What happens if I don’t manage my reviews?

Not managing your reviews means you’re missing easy chances to build trust and win new customers.

Are there any hidden fees associated with Steadi?

We’re always transparent about pricing. The only additional cost is the small fee for text and email delivery, which we disclose upfront. To keep our plans simple and offer free trials, we pass those messaging costs to you at cost. we don’t profit from them. For most clients, it’s typically under $10 per month, depending on message volume, and it’s considered a reasonable, unavoidable expense.

Can you keep bad reviews from being posted?

No we don’t block or filter reviews. That’s against Google’s policy. What we do is help you proactively ask the right customers at the right time, increasing the likelihood of positive reviews. Steadi exists because most customers are happy but they just don’t leave reviews unless they’re asked. The small number of unhappy customers will leave feedback whether you ask or not. We make it easy to collect reviews from the many satisfied customers you already serve.